Barcelona Conference 2010



Seminars and panels:

1.-Global Corporate Public Relations

1.1.Brand Management in Global Companies

1.2. Building Corporate Culture in the International Arena

1.3.Corporate Social Responsibility in Corporate PR

1.4.Corporate Governance and Planning

1.5. Managing Publics/Managing Targets. The European perspective.

2. - Global Events versus Local Events

2.1. City Marketing and Corporate Relations

2.2. Politics and media.

2.3. Spin Doctors and Personal Assessment

2.4. Corporate Diplomacy and Public Diplomacy.

2.5. Public Affairs and Institutional Relations Global versus local

2.6. Trends on Managing Multicultural Relations. The business sphere.


Multimedia and on sight projects:

  •  Students will have the opportunity of developing a documentary on multiculturalism and traditions. 
  • Also, they will be presented with the real case of Vic, an old Roman city in Catalonia. Students are invited to an Official Reception in Vic with the communications department of the Town Hall. Intercultural issues on crisis management will be discussed. Students will have a guided tour around the city.
  • BCN PRESS will run during the two-week program. Students will contribute to create an online website archive by blogging, tweeting and interviewing industry professionals.

Professional and Cultural Visits:

  • Association of PR and Advertising professionals of Catalonia
  • Media: TV3  (main Catalan TV Station) & Sport newspaper (main sports newspaper edited in Catalonia)
  • Public Relations Agency: Edelman PR and meeting with Directors
  • Social media and Public Relations Best Relations - by expert Ignasi Vendrell
  • Catalan Parliament – talk and tour with representative
  • Barcelona City Hall – Meeting with political party Unió representative
  • Artistic and cultural sites: Gaudí, Dalí, Miró, Liceu Opera House, CCCB, Tourist Bus around the city, etc.
  • Healthcare in house department of Catalan companies: Santiveri – talk with Communications Department Director.
  • International PR and Public Affairs Research Association AIRP – meeting
  • Futbol Club Barcelona  - Stadium and Communications Department visit
  • Olympic Stadium  Barcelona ’92 - Visit

Tentative Schedule


V Congress on Research in Public Relations

Students are invited to participate and present at the Conference.

The event will take place on 13th and 14th of May 2010, in the main building of the Blanquerna School of Communication of the Ramon Llull University in Barcelona. This year, the headline of the conference is "Innovation in Public Relations", hoping it will trigger from participants the same interest like in the previous years. The conference tradition aims at becoming the meeting place for researchers, professionals and students, for sharing theories, approaches, encouraging new licensing. In this way, a solid in time forum will be created, holding relevant perspectives and continuity in the near future of the academic world.

Housing in the center of Barcelona

Residencia Campus del Mar

Pg. Salvat Papasseit, 4

08003 Barcelona

Phone: 93 390 40 00 ·  Fax:93 310 66 27 · E-mail:

Airport pick up by Blanquerna Ambassadors


Student Ambassadors from Blanquerna will pick you up and drive you to the residence hall. They will accomodate you and help you with any concerns.