PR Practices

Throughout the various lectures I have learned that public relations differs between Spain and the United States. The focus in Spain revolves around creating social engagement at the grass roots level, and proffesionals in the field are just now starting to fully take advantage of the various social media platforms. Public relations experts in the United States have fully tapped into the benefits of social media and are more mature in this area. Europeans also tend to focus largely on corporate social responsibility to enhance their social presence and values are an integral part of a company´s ¨soul.¨

-Annie Huff